Are you tired of inconsistent growth in your business? One month you're flying high, the next you're wondering if things will ever really work. This is a common feeling when you're "making it up as you go" - you have a great product or service, but you're just guessing your way forward.

I've been there. In my early days, I thought sales were all about hustling. But I've learned that you don't need to push or constantly chase people. The real shift happens when you move from guessing to growing, and it starts with a simple plan.

Sales planning isn't just about hitting numbers; it's about aligning your actions with your vision, values, and strengths. A plan gives you clarity and confidence, turning a scattered, reactive process into one that's natural and consistent.

So how do you do this?

1. Translate Your Revenue Goal into a Sales Target

First, let's get clear on the numbers. You might have a big revenue goal, but what does that actually mean in terms of sales?

• Example: If your goal is to earn $50,000 this year and your signature offer is $2,500, you need to make 20 sales.

• Break that down further: 20 sales a year means 5 sales per quarter.

This simple translation takes an overwhelming number and makes it an achievable target. Suddenly, you're not just aiming for a big number; you're working toward a clear, quarterly goal.

2. Map Your Customer's Journey

Your potential clients don't just buy from you instantly. They go on a journey, from first hearing about you to becoming a loyal customer. By understanding this journey, you can create a marketing plan that naturally guides them to a "yes".

Think about these stages:

• Awareness: How do people first find you? (e.g. social media, networking, content like this blog post).

• Interest: How do you nurture that initial spark? (e.g. freebies, workshops, newsletters).

• Decision: What helps them decide to buy? (e.g. discovery calls, proposals, clear checkout pages).

• Loyalty: How do you keep them coming back? (e.g. follow-ups, referrals, repeat offers).

When you can see the whole journey, you can intentionally plan your activities and identify where you might be losing potential clients.

3. Choose Your Key Activities

Now that you have your sales target and customer journey mapped out, you can choose a few repeatable actions to focus on each month.

Instead of trying to do everything, commit to just a few powerful activities that feel authentic to you. These can be things like:

• Hosting discovery calls.

• Sharing client success stories.

• Following up with past leads.

• Running a time-limited offer.

By committing to a small number of consistent actions, you build momentum and create predictable growth.

Remember, clarity doesn't always come before action; often, it comes because of it. You don't need a huge, complicated business plan. You just need a simple framework to stop guessing and start growing with confidence.

Are you ready to turn your vision into a clear, actionable plan? Get instant access to my AI-powered Annual Planning Agent today to build your own one-page business plan.

https://theleaptolead.com/plan